Profit Margin %
Calculates margin as a percentage of the selling price — the standard measure used in financial reporting and pricing strategy.
Free — Instant Margin & Markup Calculator
Free Profit Margin Calculator
Calculate profit margin, markup, and selling price in seconds. Switch between margin-based and price-based modes. Perfect for pricing products and services.
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2 Modes
Price or Margin
Reverse
Calc Selling Price
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Profit Margin Calculator
Calculate margin, markup, and selling price instantly
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Results
Gross Profit—
Profit Margin—
Markup—
How to Calculate Profit Margin
1
Enter Cost Price
Type in how much the product or service costs you to produce or deliver — your cost of goods sold (COGS).
2
Enter Selling Price or Target Margin
In "By Price" mode, enter your actual selling price. In "By Margin" mode, enter the profit margin percentage you want to achieve.
3
See Margin, Markup & Profit Instantly
The calculator displays gross profit, margin %, and markup % in real time. Add units sold to see total revenue and total profit.
Everything You Need in a Profit Margin Calculator
Markup %
Shows markup as a percentage of the cost price, so you can quickly see how much you are adding on top of your costs.
Reverse Calculation
Set a target margin and the calculator tells you exactly what selling price you need to charge — perfect for pricing new products.
Total Profit with Units
Enter the number of units sold to see total revenue, total cost, and total profit across your entire order or production run.
Copy Results
Copy a plain-text summary of your results with one click — ready to paste into a quote, spreadsheet, or business plan.
100% Free
No account, no sign-up, no limits. Open the calculator and start using it immediately in any browser.
Frequently Asked Questions
What's the difference between profit margin and markup?
Profit margin is a percentage of the selling price: (Profit / Selling Price) × 100. Markup is a percentage of the cost: (Profit / Cost) × 100. A 25% markup does not equal a 25% margin — they measure the same profit from different bases.
What is a good profit margin?
It varies by industry. Retail typically runs 20–50%, SaaS can exceed 70%, while restaurants often operate at 3–9%. A net profit margin above 10% is generally considered healthy for most businesses.
How do I price a product to hit a target margin?
Use the "By Margin" tab. Enter your cost price and target margin %. The formula is: Selling Price = Cost / (1 − Margin / 100). The calculator handles this automatically.
How is gross profit calculated?
Gross Profit = Selling Price − Cost Price. It represents profit before operating expenses, taxes, and other overheads.
Can I calculate total profit across multiple units?
Yes. In the "By Price" tab, fill in the optional "Units Sold" field. The calculator shows total revenue, total cost, and total profit for that quantity.
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